Pharma marketing to Black and African American communities: bridging health gaps with tailored outreach
Pharmaceutical companies are increasingly recognising the importance of tailoring their marketing efforts to reach Black and African American communities. These groups often face unique health challenges and have historically been underrepresented in clinical trials and healthcare outreach. Racial and ethnic minorities remain underrepresented in clinical trials, highlighting the need for more inclusive approaches in pharma marketing and research. […]
Pharma marketing strategy: Crafting wellness connections in the digital age
Pharmaceutical marketing faces unique challenges in reaching healthcare providers and patients. Effective pharmaceutical marketing strategies focus on clear value propositions and meeting the needs of target audiences. This includes highlighting clinical effectiveness for medical professionals and emphasising benefits for consumers. The approach must balance regulatory requirements with engaging communication. The pharmaceutical landscape is set to change […]
Marketing strategies in the pharmaceutical industry: Crafting patient-centric campaigns
What is effective marketing? Effective pharmaceutical marketing combines a wide range of tactics, including digital campaigns, educational programmes for healthcare professionals, and patient support initiatives. The goal is to provide valuable information and support to all stakeholders in the healthcare ecosystem. Key takeaways from this blog: Evolution of pharmaceutical marketing strategies Pharmaceutical marketing faces unique […]
Black health disparities: Bridging the gap for brighter futures
Black people in the UK and US face serious health challenges compared to other groups. Read this blog to understand the current barriers and how to improve access to care.
3 tips to consider when highlighting patient diversity for your clinical trial awareness materials
So you’ve committed to making sure that your patient recruitment is as diverse as possible, but you just don’t seem to be reaching diverse groups. You feel like you’re taking all the right steps, so what’s going wrong? It may be something as seemingly simple as your choice of stock photos and videos.
Achieve Clinical Trial Diversity by Eliminating Bias and Introducing Cultural Safety
If you’ve had a look through our website, or know about our Demand Diversity campaign, you’ll be familiar with our mission to improve diversity within clinical trials. While this remains a complex issue that requires a range of approaches to achieve real, long-term change, there is so much you can be doing already. It’s time to take a step back and consider one of the roots of this issue: bias.
The Importance of a Thank You in Clinical Research
In this blog, we discuss the meaning of gratitude, while asking, in healthcare —what does it mean to say thank you to your clinical trial participants?
Harnessing the power of patient co‑creation
What can patient co-creation do for your organisation? Read this blog to discover the importance of patient engagement in the development of medical research.
Why we need to enhance gender and sex diversity in clinical trials
True diversity isn’t achieved without considering the gender spectrum. Read this blog to discover why gender inclusion must be considered in clinical trials.
Leave no-one behind: Why the language we use is crucial
Our words hold power, so we need to learn how to use them well. This blog discusses why complex terminology should be avoided when talking to patients.
